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The Development of Scientific Marketing in the Twentieth Century
- Research for Sales in the Pharmaceutical Industry
Engelsk
Bogcover for The Development of Scientific Marketing in the Twentieth Century af Jean-Paul Gaudilliere, 9781138630116
Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781138630116
Indbinding:
Paperback
ISBN-10:
113863011X
Kategori:
Udg. Dato:
7 feb 2017
Størrelse i cm:
15,6 x 23,3 x 2,4
Oplagsdato:
7 feb 2017
Forfatter(e):

The Development of Scientific Marketing in the Twentieth Century

- Research for Sales in the Pharmaceutical Industry
Engelsk
Paperback 2017
Format:

Bog beskrivelse
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
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Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781138630116
Indbinding:
Paperback
ISBN-10:
113863011X
Kategori:
Udg. Dato:
7 feb 2017
Størrelse i cm:
15,6 x 23,3 x 2,4
Oplagsdato:
7 feb 2017
Forfatter(e):
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