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The Digital Economy
Engelsk
Bogcover for The Digital Economy af Tim Jordan, 9781509517558
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781509517558
Indbinding:
Hardback
ISBN-10:
1509517553
Kategori:
Udg. Dato:
6 dec 2019
Størrelse i cm:
22,9 x 15,0 x 2,3
Oplagsdato:
6 dec 2019
Forfatter(e):
Hardback 2019
Format:

Bog beskrivelse
Boasting trillion-dollar companies, the digital economy profits from our emotions, our relationships with each other, and the ways we interact with the world. In this timely book, Tim Jordan deftly explores the workings of the digital economy. He discusses the hype and significance surrounding its activities and practices in order to outline important concepts, theory, and policy questions. Through a variety of in-depth case studies, he examines the areas of search, social media, service providers, free economic activity, and digital gaming. Companies discussed include Google, Baidu, Uber, Bitcoin, Wikipedia, Fortnight, and World of Warcraft. Jordan argues that the digital economy is not concerned primarily with selling products, but relies instead on creating communities that can be read by software and algorithms. Profit is then extracted through targeted advertising, subscriptions, misleading 'purchases', and service relations.  The Digital Economy is an important reference for students and scholars getting to grips with this enormous contemporary phenomenon.
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Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781509517558
Indbinding:
Hardback
ISBN-10:
1509517553
Kategori:
Udg. Dato:
6 dec 2019
Størrelse i cm:
22,9 x 15,0 x 2,3
Oplagsdato:
6 dec 2019
Forfatter(e):
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