Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
The Digital Marketing Handbook
- Deliver Powerful Digital Campaigns
Engelsk Paperback
The Digital Marketing Handbook
- Deliver Powerful Digital Campaigns
Engelsk Paperback

307 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.

The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer''s desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance.

Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.

Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781398603394
Indbinding:
Paperback
Udgave:
ISBN-10:
1398603392
Udg. Dato:
3 jan 2022
Længde:
27mm
Bredde:
232mm
Højde:
156mm
Forlag:
Kogan Page Ltd
Oplagsdato:
3 jan 2022
Forfatter(e):
Vi anbefaler også
Kategori sammenhænge