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The Direct Mail Solution
- A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
Engelsk
Bogcover for The Direct Mail Solution af Dan S. Kennedy, Craig Simpson, 9781599185187
Specifikationer
Sprog:
Engelsk
Sider:
260
ISBN-13:
9781599185187
Indbinding:
Paperback
ISBN-10:
1599185180
Udg. Dato:
13 feb 2014
Størrelse i cm:
15,2 x 23,0 x 1,4
Oplagsdato:
13 feb 2014
Forfatter(e):

The Direct Mail Solution

- A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
Engelsk
Paperback 2014
Format:

Bog beskrivelse
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)
Direct mail continues to delivers the best ROI for customer acquisition and retention, so why do 21st Century marketers ignore it? Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to take that detour away from the screen and drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all—the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today''s online marketing funnels. Benefiting from the authors'' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
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Specifikationer
Sprog:
Engelsk
Sider:
260
ISBN-13:
9781599185187
Indbinding:
Paperback
ISBN-10:
1599185180
Udg. Dato:
13 feb 2014
Størrelse i cm:
15,2 x 23,0 x 1,4
Oplagsdato:
13 feb 2014
Forfatter(e):
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