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The Discourse of Advertising
Af: Guy Cook
Engelsk
Bogcover for The Discourse of Advertising af Guy Cook, 9780415234559
Specifikationer
Sprog:
Engelsk
Sider:
268
ISBN-13:
9780415234559
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0415234557
Kategori:
Udg. Dato:
19 jul 2001
Størrelse i cm:
23,5 x 15,6 x 1,6
Oplagsdato:
19 jul 2001
Forfatter(e):

The Discourse of Advertising

Af: Guy Cook
Engelsk
Paperback 2001
Format:

Bog beskrivelse
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
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Specifikationer
Sprog:
Engelsk
Sider:
268
ISBN-13:
9780415234559
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0415234557
Kategori:
Udg. Dato:
19 jul 2001
Størrelse i cm:
23,5 x 15,6 x 1,6
Oplagsdato:
19 jul 2001
Forfatter(e):
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