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The Economics of Platforms
- Concepts and Strategy
Engelsk
Bogcover for The Economics of Platforms af Martin Peitz, Paul Belleflamme, 9781108710749
Specifikationer
Sprog:
Engelsk
Sider:
270
ISBN-13:
9781108710749
Indbinding:
Paperback
ISBN-10:
1108710743
Kategori:
Udg. Dato:
11 nov 2021
Størrelse i cm:
17,0 x 24,3 x 2,3
Oplagsdato:
11 nov 2021

The Economics of Platforms

- Concepts and Strategy
Engelsk
Paperback 2021
Format:

Bog beskrivelse
Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people''s everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.
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Specifikationer
Sprog:
Engelsk
Sider:
270
ISBN-13:
9781108710749
Indbinding:
Paperback
ISBN-10:
1108710743
Kategori:
Udg. Dato:
11 nov 2021
Størrelse i cm:
17,0 x 24,3 x 2,3
Oplagsdato:
11 nov 2021
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