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The Economics of Quality, Grades and Brands (Routledge Revivals)
Engelsk
Bogcover for The Economics of Quality, Grades and Brands (Routledge Revivals) af Peter Bowbrick, 9781138793279
Specifikationer
Sprog:
Engelsk
Sider:
364
ISBN-13:
9781138793279
Indbinding:
Paperback
ISBN-10:
1138793272
Udg. Dato:
4 nov 2015
Størrelse i cm:
21,6 x 13,8
Oplagsdato:
4 nov 2015
Forfatter(e):

The Economics of Quality, Grades and Brands (Routledge Revivals)

Engelsk
Paperback 2015
Format:

Bog beskrivelse

Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.

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Specifikationer
Sprog:
Engelsk
Sider:
364
ISBN-13:
9781138793279
Indbinding:
Paperback
ISBN-10:
1138793272
Udg. Dato:
4 nov 2015
Størrelse i cm:
21,6 x 13,8
Oplagsdato:
4 nov 2015
Forfatter(e):
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