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The Experience Economy, With a New Preface by the Authors
- Competing for Customer Time, Attention, and Money
Engelsk Hardback

The Experience Economy, With a New Preface by the Authors

- Competing for Customer Time, Attention, and Money
Engelsk Hardback

321 kr
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6 - 8 hverdage

Om denne bog

Time is limited. Attention is scarce. Are you engaging your customers?

Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?

Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers'' affections--and ensure their own economic vitality.

This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.

Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

Product detaljer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9781633697973
Indbinding:
Hardback
Udgave:
ISBN-10:
1633697975
Kategori:
Udg. Dato:
10 dec 2019
Længde:
31mm
Bredde:
169mm
Højde:
247mm
Forlag:
Harvard Business Review Press
Oplagsdato:
10 dec 2019
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