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The Focus Group Guidebook
Engelsk
Bogcover for The Focus Group Guidebook af David L. Morgan, 9780761908180
Specifikationer
Sprog:
Engelsk
Sider:
120
ISBN-13:
9780761908180
Indbinding:
Paperback
ISBN-10:
0761908188
Udg. Dato:
10 sep 1997
Størrelse i cm:
25,5 x 17,8 x 0,7
Oplagsdato:
10 sep 1997
Forfatter(e):

The Focus Group Guidebook

Engelsk
Paperback 1997
Format:

Bog beskrivelse

Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Author David L. Morgan also extensively provides the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as manager or clients who will be using focus groups.

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Specifikationer
Sprog:
Engelsk
Sider:
120
ISBN-13:
9780761908180
Indbinding:
Paperback
ISBN-10:
0761908188
Udg. Dato:
10 sep 1997
Størrelse i cm:
25,5 x 17,8 x 0,7
Oplagsdato:
10 sep 1997
Forfatter(e):
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