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The Framemaking Sale
- Sell More by Boosting Customer Confidence
Engelsk
Bogcover for The Framemaking Sale af Karl Schmidt, Brent Adamson, 9781541705821
Specifikationer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9781541705821
Indbinding:
Hardback
ISBN-10:
1541705823
Udg. Dato:
2 okt 2025
Størrelse i cm:
24,2 x 16,2 x 3,1
Oplagsdato:
2 okt 2025
Forfatter(e):

The Framemaking Sale

- Sell More by Boosting Customer Confidence
Engelsk
Hardback 2025
Format:

Bog beskrivelse

This essential guide reinvents selling for today’s B2B market, showing sellers how to overcome stalled deals and customer indecision 

Business-to-business commerce is broken. Today’s customers find themselves overwhelmed by too many options, too much information, and too many obstacles. The result is often an inability to execute any but the safest of purchase decisions, frequently resulting in no decision at all. Could this be the death of sales as we know it?  

Traditional sales methods are all carefully designed to change the way customers think of sellers—to win customers’ business by first gaining their trust. But Brent Adamson and Karl Schmidt argue the real key to B2B sales success is to focus on boosting customers’ confidence in themselves and their ability to make large-scale, collective decisions on behalf of their company.   

Through a combination of powerful research and data, real-world examples, and practical tactics from some of the world’s best leaders and sales professionals, The Framemaking Sale provides a blueprint for a completely new approach to selling. Using the authors’ unique Framemaking method, this book offers a paradigm-shifting perspective on buying and selling with confidence, empowering sales teams and customers alike to thrive in this new world of selling.  

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Specifikationer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9781541705821
Indbinding:
Hardback
ISBN-10:
1541705823
Udg. Dato:
2 okt 2025
Størrelse i cm:
24,2 x 16,2 x 3,1
Oplagsdato:
2 okt 2025
Forfatter(e):
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