Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
The Fundamentals of Creative Advertising
Engelsk
Bogcover for The Fundamentals of Creative Advertising af Caroline Barfoot, Nik Mahon, Ken Burtenshaw, 9782940411566
Specifikationer
Sprog:
Engelsk
Sider:
184
ISBN-13:
9782940411566
Indbinding:
Paperback
Udgave:
2
ISBN-10:
2940411565
Kategori:
Udg. Dato:
19 sep 2011
Størrelse i cm:
23,0 x 20,3 x 1,4
Serie:
Oplagsdato:
19 sep 2011
Genre:

The Fundamentals of Creative Advertising

Engelsk
Paperback 2011
Format:

Bog beskrivelse

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.

This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns.

Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.

... Vis mere

Forlags Vejl. pris
326,16 kr
Hos Booktok
270 kr
spar 17%
Læg i kurv nu
Sikker betaling
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
184
ISBN-13:
9782940411566
Indbinding:
Paperback
Udgave:
2
ISBN-10:
2940411565
Kategori:
Udg. Dato:
19 sep 2011
Størrelse i cm:
23,0 x 20,3 x 1,4
Serie:
Oplagsdato:
19 sep 2011
Finder produkter...
Kategori sammenhænge