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The Fundamentals of Digital Fashion Marketing
Engelsk Paperback
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The Fundamentals of Digital Fashion Marketing
Engelsk Paperback

298 kr
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Om denne bog

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces.

The text features interviews and case studies from some of fashion''s biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.



Product detaljer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9781474220859
Indbinding:
Paperback
Udgave:
ISBN-10:
1474220851
Kategori:
Udg. Dato:
9 mar 2017
Længde:
17mm
Bredde:
191mm
Højde:
230mm
Forlag:
Bloomsbury Publishing PLC
Oplagsdato:
9 mar 2017
Forfatter(e):
Products purchased together
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