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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Engelsk Hardback
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Engelsk Hardback

307 kr
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Om denne bog
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Product detaljer
Sprog:
Engelsk
Sider:
400
ISBN-13:
9780071364157
Indbinding:
Hardback
Udgave:
ISBN-10:
0071364153
Udg. Dato:
16 feb 2001
Længde:
34mm
Bredde:
157mm
Højde:
233mm
Forlag:
McGraw-Hill Education - Europe
Oplagsdato:
16 feb 2001
Forfatter(e):
Kategori sammenhænge