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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Engelsk
Bogcover for The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes af Margaret Mark, Carol Pearson, 9780071364157
Specifikationer
Sprog:
Engelsk
Sider:
400
ISBN-13:
9780071364157
Indbinding:
Hardback
ISBN-10:
0071364153
Udg. Dato:
16 feb 2001
Størrelse i cm:
23,3 x 15,7 x 3,4
Oplagsdato:
16 feb 2001
Forfatter(e):

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Engelsk
Hardback 2001
Format:

Bog beskrivelse
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
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Specifikationer
Sprog:
Engelsk
Sider:
400
ISBN-13:
9780071364157
Indbinding:
Hardback
ISBN-10:
0071364153
Udg. Dato:
16 feb 2001
Størrelse i cm:
23,3 x 15,7 x 3,4
Oplagsdato:
16 feb 2001
Forfatter(e):
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