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The History of the Beer and Brewing Industry
Engelsk
Bogcover for The History of the Beer and Brewing Industry af , 9780367023980
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780367023980
Indbinding:
Paperback
ISBN-10:
0367023989
Udg. Dato:
23 aug 2018
Størrelse i cm:
17,3 x 24,5 x 1,8
Oplagsdato:
23 aug 2018

The History of the Beer and Brewing Industry

Engelsk
Paperback 2018
Format:

Bog beskrivelse

Beer is widely defined as the result of the brewing process which has been refined and improved over centuries. Beer is the drink of the masses – it is bought by consumers whose income, wealth, education, and ethnic background vary substantially, something which can be seen by taking a look at the range of customers in any pub, inn, or bar. But why has beer became so pervasive? What are the historical factors which make beer and the brewing industry so prominent? How has the brewing industry developed to become one of the most powerful global generators of output and revenue?

This book answers these and other related questions by exploring the history of the beer and brewing industry at a global level. Contributors investigate a number of aspects, such as the role of geographical origin in branding; mergers, acquisitions, and corporate governance (UK, European and US perspectives); national and international political economy; taxation and regulation (including historical and contemporary practice); national and international trade flows and distribution networks; and historical trends in the commercialisation of beer. The chapters in this book were originally published as online articles in Business History.

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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780367023980
Indbinding:
Paperback
ISBN-10:
0367023989
Udg. Dato:
23 aug 2018
Størrelse i cm:
17,3 x 24,5 x 1,8
Oplagsdato:
23 aug 2018
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