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The Human Brand

- How We Relate to People, Products, and Companies
Af: Susan T. Fiske, Chris Malone Engelsk Hardback

The Human Brand

- How We Relate to People, Products, and Companies
Af: Susan T. Fiske, Chris Malone Engelsk Hardback
Tjek vores konkurrenters priser
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
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Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
Produktdetaljer
Sprog: Engelsk
Sider: 208
ISBN-13: 9781118611319
Indbinding: Hardback
Udgave:
ISBN-10: 1118611314
Udg. Dato: 19 nov 2013
Længde: 19mm
Bredde: 229mm
Højde: 158mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 19 nov 2013
Forfatter(e): Susan T. Fiske, Chris Malone
Forfatter(e) Susan T. Fiske, Chris Malone


Kategori Ledelse og teknikker


ISBN-13 9781118611319


Sprog Engelsk


Indbinding Hardback


Sider 208


Udgave


Længde 19mm


Bredde 229mm


Højde 158mm


Udg. Dato 19 nov 2013


Oplagsdato 19 nov 2013


Forlag John Wiley & Sons Inc

Kategori sammenhænge