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The Illustrated Guide to the Content Analysis Research Project
Engelsk Paperback
The Illustrated Guide to the Content Analysis Research Project
Engelsk Paperback

406 kr
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Om denne bog

The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach.

Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students’ most common sticking-points when learning and applying research methods.

Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.

Product detaljer
Sprog:
Engelsk
Sider:
140
ISBN-13:
9781138605121
Indbinding:
Paperback
Udgave:
ISBN-10:
1138605123
Kategori:
Udg. Dato:
3 jul 2020
Længde:
30mm
Bredde:
306mm
Højde:
279mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
3 jul 2020
Forfatter(e):
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