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The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business
Engelsk Paperback

The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

Engelsk Paperback

429 kr
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Om denne bog
The study on the impact of the digital consumer''s emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.
Product detaljer
Sprog:
Engelsk
Sider:
247
ISBN-13:
9783658329648
Indbinding:
Paperback
Udgave:
ISBN-10:
3658329645
Udg. Dato:
26 feb 2021
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
26 feb 2021
Forfatter(e):
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