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The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business
Engelsk
Bogcover for The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business af Ioana Bucur-Teodorescu, 9783658329648
Specifikationer
Sprog:
Engelsk
Sider:
247
ISBN-13:
9783658329648
Indbinding:
Paperback
ISBN-10:
3658329645
Udg. Dato:
26 feb 2021
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
26 feb 2021
Forfatter(e):

The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

Engelsk
Paperback 2021
Format:

Bog beskrivelse
The study on the impact of the digital consumer''s emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.
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Specifikationer
Sprog:
Engelsk
Sider:
247
ISBN-13:
9783658329648
Indbinding:
Paperback
ISBN-10:
3658329645
Udg. Dato:
26 feb 2021
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
26 feb 2021
Forfatter(e):
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