Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
The Innovator's Guide to Growth
- Putting Disruptive Innovation to Work
Engelsk Hardback
Se mere i:
The Innovator's Guide to Growth
- Putting Disruptive Innovation to Work
Engelsk Hardback

290 kr
Tilføj til kurv
Sikker betaling
23 - 25 hverdage

Om denne bog
More than a decade ago, Clayton Christensen''s breakthrough book The Innovator''s Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen''s research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator''s Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption''s transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firm''s future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.










Product detaljer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9781591398462
Indbinding:
Hardback
Udgave:
ISBN-10:
1591398460
Udg. Dato:
27 maj 2008
Længde:
30mm
Bredde:
192mm
Højde:
243mm
Forlag:
Harvard Business Review Press
Oplagsdato:
27 maj 2008
Products purchased together
Alternatives - PIE
Kategori sammenhænge