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The Internationalization of US Franchising Systems
Af: Ilan Alon
Engelsk
Bogcover for The Internationalization of US Franchising Systems af Ilan Alon, 9781138973114
Specifikationer
Sprog:
Engelsk
Sider:
112
ISBN-13:
9781138973114
Indbinding:
Paperback
ISBN-10:
1138973114
Udg. Dato:
29 feb 2016
Størrelse i cm:
13,8 x 21,4 x 1,0
Oplagsdato:
29 feb 2016
Forfatter(e):

The Internationalization of US Franchising Systems

Af: Ilan Alon
Engelsk
Paperback 2016
Format:

Bog beskrivelse
This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm''s decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.
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Specifikationer
Sprog:
Engelsk
Sider:
112
ISBN-13:
9781138973114
Indbinding:
Paperback
ISBN-10:
1138973114
Udg. Dato:
29 feb 2016
Størrelse i cm:
13,8 x 21,4 x 1,0
Oplagsdato:
29 feb 2016
Forfatter(e):
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