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The Management of Intangibles
- The Organisation's Most Valuable Assets
Engelsk
Bogcover for The Management of Intangibles af Ahmed Bounfour, 9780415439794
Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9780415439794
Indbinding:
Paperback
ISBN-10:
0415439795
Udg. Dato:
26 mar 2007
Størrelse i cm:
23,5 x 16,0 x 1,9
Oplagsdato:
26 mar 2007
Forfatter(e):

The Management of Intangibles

- The Organisation's Most Valuable Assets
Engelsk
Paperback 2007
Format:

Bog beskrivelse
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.
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Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9780415439794
Indbinding:
Paperback
ISBN-10:
0415439795
Udg. Dato:
26 mar 2007
Størrelse i cm:
23,5 x 16,0 x 1,9
Oplagsdato:
26 mar 2007
Forfatter(e):
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