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The Marketing / Accounting Interface
Engelsk
Bogcover for The Marketing / Accounting Interface af , 9781138192881
Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781138192881
Indbinding:
Paperback
ISBN-10:
1138192880
Udg. Dato:
21 jan 2016
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
21 jan 2016

The Marketing / Accounting Interface

Engelsk
Paperback 2016
Format:

Bog beskrivelse

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in accordance with their own norms.

In his seminal 1956 paper on general systems theory, the economist Kenneth Boulding referred to the phenomenon of "specialised ears and generalised deafness", which can be seen to exist when marketing managers are financially illiterate or when financial managers lack the necessary insights to design, implement and operate accounting systems which are useful to marketing managers in carrying out their roles.

It is increasingly difficult to attach credence to the idea of marketing managers who lack financial skills, or financial managers who fail to relate to the context in which marketing managers operate. Understanding the marketing/accounting interface is therefore important in generating emergent properties from the interaction of marketers and accountants whereby the whole is greater than the sum of the parts. The chapters in this volume seek to address this challenge.

This book was originally published as a special issue of the Journal of Marketing Management.

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Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781138192881
Indbinding:
Paperback
ISBN-10:
1138192880
Udg. Dato:
21 jan 2016
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
21 jan 2016
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