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The Marketing of Children’s Toys
- Critical Perspectives on Children’s Consumer Culture
Engelsk
Bogcover for The Marketing of Children’s Toys af , 9783030628833
Specifikationer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9783030628833
Indbinding:
Paperback
ISBN-10:
3030628833
Kategori:
Udg. Dato:
1 apr 2022
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
1 apr 2022

The Marketing of Children’s Toys

- Critical Perspectives on Children’s Consumer Culture
Engelsk
Paperback 2022
Format:

Bog beskrivelse

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children''s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys'' cultural significance and their roles in children''s lives, as well as the industry''s economic importance. Discourses surrounding toys-including who certain toys are meant for and what various toys and brands can signify about their owners'' identities-have implications for our understandings of adults'' expectations of children and of broader societal norms into which children are being socialized.


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Specifikationer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9783030628833
Indbinding:
Paperback
ISBN-10:
3030628833
Kategori:
Udg. Dato:
1 apr 2022
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
1 apr 2022
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