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The Marketing Plan Handbook
- Develop Big-Picture Marketing Plans for Pennies on the Dollar
Engelsk Paperback
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The Marketing Plan Handbook
- Develop Big-Picture Marketing Plans for Pennies on the Dollar
Engelsk Paperback

220 kr
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Om denne bog
Deliver Big-Picture Marketing Plans for Pennies on the Dollar
Sometimes you don''t need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.

Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.

Learn how to:
  • Develop a clear business vision
  • Position your business and services strategically
  • Research your market and target your ideal client
  • Integrate online and offline marketing
  • Put measurements in place to assess marketing tactics
  • Create an effective implementation schedule
  • Review and troubleshoot for future success and growth

Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
Product detaljer
Sprog:
Engelsk
Sider:
324
ISBN-13:
9781599185590
Indbinding:
Paperback
Udgave:
ISBN-10:
1599185598
Kategori:
Udg. Dato:
10 dec 2015
Længde:
27mm
Bredde:
153mm
Højde:
277mm
Forlag:
Entrepreneur Press
Oplagsdato:
10 dec 2015
Forfatter(e):
Books from the same author
Kategori sammenhænge