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The McGraw-Hill 36-Hour Course Product Development
Engelsk
Bogcover for The McGraw-Hill 36-Hour Course Product Development af Andrea Belz, 9780071743877
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780071743877
Indbinding:
Paperback
ISBN-10:
0071743871
Udg. Dato:
16 jan 2011
Størrelse i cm:
22,4 x 15,6 x 1,7
Oplagsdato:
16 jan 2011
Forfatter(e):

The McGraw-Hill 36-Hour Course Product Development

Engelsk
Paperback 2011
Format:

Bog beskrivelse

Learn the Secrets Behind World-Class Product Development

In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets areavailable to you.

The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you''ll be an expert on:

  • Creating a value proposition that motivates a customerto buy your new product
  • Protecting intellectual property to sustain a competitive advantage
  • Creating a budget and securing the capital you need
  • Managing the design, fabrication, integration, anddelivery processes
  • Master the essentials of product development
  • Maximize your study time
  • Measure your progress with chapter tests and a free online exam
  • Earn a Certificate of Achievement online

    Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.

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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780071743877
Indbinding:
Paperback
ISBN-10:
0071743871
Udg. Dato:
16 jan 2011
Størrelse i cm:
22,4 x 15,6 x 1,7
Oplagsdato:
16 jan 2011
Forfatter(e):
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