Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
The Measurement of Media Reputation
Engelsk
Bogcover for The Measurement of Media Reputation af Xiaoqun Zhang, 9781498572996
Specifikationer
Sprog:
Engelsk
Sider:
162
ISBN-13:
9781498572996
Indbinding:
Hardback
ISBN-10:
1498572995
Kategori:
Udg. Dato:
25 jul 2019
Størrelse i cm:
22,8 x 15,2 x 1,2
Oplagsdato:
25 jul 2019
Forfatter(e):

The Measurement of Media Reputation

Engelsk
Hardback 2019
Format:

Bog beskrivelse
The Measurement of Media Reputation investigates the efficacy of different measurements of media reputation, the overall evaluation of the media coverage of a corporation and a strategic resource used to improve media coverage. Xiaoqun Zhang develops a new composite measure that combines three dimensions of media coverage: visibility, favorability, and recency. Zhang conducts multiple tests comparing the validity of his new composite measure against existing measures of media coverage, arguing that the new measure has both theoretical implications for extending the application of media effects theories to other realms, such as political and business communication, and practical implications as a resource for corporations to achieve competitive advantages.
... Vis mere

Forlags Vejl. pris
932,14 kr
Hos Booktok
764 kr
spar 18%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
162
ISBN-13:
9781498572996
Indbinding:
Hardback
ISBN-10:
1498572995
Kategori:
Udg. Dato:
25 jul 2019
Størrelse i cm:
22,8 x 15,2 x 1,2
Oplagsdato:
25 jul 2019
Forfatter(e):
Finder produkter...
Kategori sammenhænge