Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
The New NDP
- Moderation, Modernization, and Political Marketing
Engelsk Paperback
The New NDP
- Moderation, Modernization, and Political Marketing
Engelsk Paperback

367 kr
Tilføj til kurv
Sikker betaling
23 - 25 hverdage

Om denne bog
The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success – becoming the official opposition under Jack Layton's leadership. David McGrane argues that the key to the party's electoral success of 2011 lies in the moderation of its ideology and modernization of its campaign structures. Those changes brought the party closer to governing than ever before but ultimately not into power. McGrane then poses a difficult question: Was remaking the NDP message and revitalizing its campaign model the right choice after all, considering it fell to its perennial third-party spot in 2015? The New NDP examines Canada's NDP at a pivotal time in its history and provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.
Product detaljer
Sprog:
Engelsk
Sider:
408
ISBN-13:
9780774860468
Indbinding:
Paperback
Udgave:
ISBN-10:
0774860464
Udg. Dato:
1 okt 2019
Længde:
21mm
Bredde:
237mm
Højde:
160mm
Forlag:
University of British Columbia Press
Oplagsdato:
1 okt 2019
Forfatter(e):
Products purchased together
Kategori sammenhænge