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The Origin of Brands
- How Product Evolution Creates Endless Possibilities for New Brands
Engelsk
Bogcover for The Origin of Brands af Laura Ries, Al Ries, 9780060570156
Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9780060570156
Indbinding:
Paperback
ISBN-10:
0060570156
Kategori:
Udg. Dato:
27 sep 2005
Størrelse i cm:
13,6 x 23,8 x 3,2
Oplagsdato:
27 sep 2005
Forfatter(e):

The Origin of Brands

- How Product Evolution Creates Endless Possibilities for New Brands
Engelsk
Paperback 2005
Format:

Bog beskrivelse
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
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Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9780060570156
Indbinding:
Paperback
ISBN-10:
0060570156
Kategori:
Udg. Dato:
27 sep 2005
Størrelse i cm:
13,6 x 23,8 x 3,2
Oplagsdato:
27 sep 2005
Forfatter(e):
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