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The Positive Case for Negative Campaigning

Engelsk Paperback
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The Positive Case for Negative Campaigning

Engelsk Paperback

284 kr
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Om denne bog
For decades, conventional wisdom has held that Americans hate negativity in political advertising. Arguing against this commonly held view, the authors show that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed.
Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780226202167
Indbinding:
Paperback
Udgave:
ISBN-10:
022620216X
Udg. Dato:
3 feb 2015
Længde:
16mm
Bredde:
153mm
Højde:
230mm
Forlag:
The University of Chicago Press
Oplagsdato:
3 feb 2015
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