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The Power of Customer Misbehavior
- Drive Growth and Innovation by Learning from Your Customers
Engelsk
Bogcover for The Power of Customer Misbehavior af M. Fisher, M. Abbott, 9781137348913
Specifikationer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781137348913
Indbinding:
Hardback
ISBN-10:
1137348917
Udg. Dato:
1 nov 2013
Størrelse i cm:
22,0 x 14,9 x 1,8
Oplagsdato:
1 nov 2013
Forfatter(e):

The Power of Customer Misbehavior

- Drive Growth and Innovation by Learning from Your Customers
Engelsk
Hardback 2013
Format:

Bog beskrivelse
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
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Specifikationer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781137348913
Indbinding:
Hardback
ISBN-10:
1137348917
Udg. Dato:
1 nov 2013
Størrelse i cm:
22,0 x 14,9 x 1,8
Oplagsdato:
1 nov 2013
Forfatter(e):
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