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The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager
Engelsk Hardback
The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager
Engelsk Hardback

315 kr
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6 - 8 hverdage

Om denne bog
Advance in your product management career and create innovative products that customers love! 

Regardless of industry or sector, to compete in today’s business world, product managers must understand how their customer’s preferences change, how technology evolves, and how to anticipate what competitors might do. You need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager’s Survival Guide brings you fully up to date on what you need to succeed as a product manager. 

For your professional future, you’ll learn it’s not the development technique that will help you get ahead, it’s how you think like a strategically minded business person.  Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy. As you continue your career journey, you’ll be able to become a member of the exclusive product management professional community (for readers of this book) at www.sequentlearning.com/community.
The Product Manager’s Survival Guide, Second Edition features brand new material, including: 

A product management acumen assessment (https://survey.sequentlearning.com/s3/PMAcumen)
Action planning ideas at the end of each chapter 
Techniques to earn empowerment
Tools to develop product strategies and roadmaps
Methods to deploy and release products
Metrics to assess product performance 

Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times. 



Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781260135237
Indbinding:
Hardback
Udgave:
2
ISBN-10:
1260135233
Udg. Dato:
4 jul 2019
Længde:
30mm
Bredde:
237mm
Højde:
162mm
Forlag:
McGraw-Hill Education
Oplagsdato:
4 jul 2019
Forfatter(e):
Kategori sammenhænge