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The Profit Impact of Marketing Strategy Project
- Retrospect and Prospects
Engelsk
Bogcover for The Profit Impact of Marketing Strategy Project af , 9780521123457
Specifikationer
Sprog:
Engelsk
Sider:
328
ISBN-13:
9780521123457
Indbinding:
Paperback
ISBN-10:
0521123453
Udg. Dato:
19 nov 2009
Størrelse i cm:
23,1 x 15,3 x 2,4
Oplagsdato:
19 nov 2009

The Profit Impact of Marketing Strategy Project

- Retrospect and Prospects
Engelsk
Paperback 2009
Format:

Bog beskrivelse
The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day. Ways of thinking about and working with PIMS data are offered, linking PIMS to developments in strategy, econometrics, technology and competition.
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340 kr
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Specifikationer
Sprog:
Engelsk
Sider:
328
ISBN-13:
9780521123457
Indbinding:
Paperback
ISBN-10:
0521123453
Udg. Dato:
19 nov 2009
Størrelse i cm:
23,1 x 15,3 x 2,4
Oplagsdato:
19 nov 2009
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