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The Psychology of Marketing
- Cross-Cultural Perspectives
Engelsk
Bogcover for The Psychology of Marketing af G. Jason Goddard, Alexander Unger, Gerhard Raab, 9781032838243
Specifikationer
Sprog:
Engelsk
Sider:
412
ISBN-13:
9781032838243
Indbinding:
Paperback
ISBN-10:
1032838248
Udg. Dato:
24 jun 2024
Størrelse i cm:
17,5 x 24,6 x 2,6
Oplagsdato:
24 jun 2024

The Psychology of Marketing

- Cross-Cultural Perspectives
Engelsk
Paperback 2024
Format:

Bog beskrivelse
This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing''s in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as ''lay psychologists''.
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Specifikationer
Sprog:
Engelsk
Sider:
412
ISBN-13:
9781032838243
Indbinding:
Paperback
ISBN-10:
1032838248
Udg. Dato:
24 jun 2024
Størrelse i cm:
17,5 x 24,6 x 2,6
Oplagsdato:
24 jun 2024
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