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The Psychology of the Asian Consumer
Engelsk
Bogcover for The Psychology of the Asian Consumer af , 9780765646477
Specifikationer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9780765646477
Indbinding:
Paperback
ISBN-10:
0765646471
Kategori:
Udg. Dato:
27 okt 2014
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
27 okt 2014

The Psychology of the Asian Consumer

Engelsk
Paperback 2014
Format:

Bog beskrivelse
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today''s global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.
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Specifikationer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9780765646477
Indbinding:
Paperback
ISBN-10:
0765646471
Kategori:
Udg. Dato:
27 okt 2014
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
27 okt 2014
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