Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
The Reasoning Voter
- Communication and Persuasion in Presidential Campaigns
Engelsk Hardback
The Reasoning Voter
- Communication and Persuasion in Presidential Campaigns
Engelsk Hardback

1.005 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.
Product detaljer
Sprog:
Engelsk
Sider:
332
ISBN-13:
9780226675442
Indbinding:
Hardback
Udgave:
ISBN-10:
0226675440
Udg. Dato:
1 okt 1991
Længde:
2mm
Bredde:
16mm
Højde:
23mm
Forlag:
The University of Chicago Press
Oplagsdato:
1 okt 1991
Forfatter(e):
Kategori sammenhænge