Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
The Reasoning Voter
- Communication and Persuasion in Presidential Campaigns
Engelsk Paperback
The Reasoning Voter
- Communication and Persuasion in Presidential Campaigns
Engelsk Paperback

339 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's The Reasoning Voter. If you have time to read two books, read The Reasoning Voter twice."—James Carville, Senior Stategist, Clinton/Gore '92"A fresh and subtle analysis of voter behavior."—Thomas Byrne Edsall, New York Review of Books"Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post
Product detaljer
Sprog:
Engelsk
Sider:
332
ISBN-13:
9780226675459
Indbinding:
Paperback
Udgave:
ISBN-10:
0226675459
Udg. Dato:
15 jun 1994
Længde:
21mm
Bredde:
154mm
Højde:
231mm
Forlag:
The University of Chicago Press
Oplagsdato:
15 jun 1994
Forfatter(e):
Kategori sammenhænge