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The Regional Multinationals
- MNEs and 'Global' Strategic Management
Engelsk
Bogcover for The Regional Multinationals af Alan M. Rugman, 9780521603614
Specifikationer
Sprog:
Engelsk
Sider:
290
ISBN-13:
9780521603614
Indbinding:
Paperback
ISBN-10:
0521603617
Udg. Dato:
6 jan 2005
Størrelse i cm:
24,6 x 17,0 x 1,6
Oplagsdato:
6 jan 2005
Forfatter(e):

The Regional Multinationals

- MNEs and 'Global' Strategic Management
Engelsk
Paperback 2005
Format:

Bog beskrivelse
Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalisation in multinationals.
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Specifikationer
Sprog:
Engelsk
Sider:
290
ISBN-13:
9780521603614
Indbinding:
Paperback
ISBN-10:
0521603617
Udg. Dato:
6 jan 2005
Størrelse i cm:
24,6 x 17,0 x 1,6
Oplagsdato:
6 jan 2005
Forfatter(e):
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