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The Rise and Fall of Mass Communication
Engelsk
Bogcover for The Rise and Fall of Mass Communication af Andrew C. Billings, William L. Benoit, 9781433164262
Specifikationer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9781433164262
Indbinding:
Hardback
ISBN-10:
1433164264
Udg. Dato:
22 jun 2020
Størrelse i cm:
15,8 x 23,7 x 1,7
Oplagsdato:
22 jun 2020

The Rise and Fall of Mass Communication

Engelsk
Hardback 2020
Format:

Bog beskrivelse
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1–2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
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Specifikationer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9781433164262
Indbinding:
Hardback
ISBN-10:
1433164264
Udg. Dato:
22 jun 2020
Størrelse i cm:
15,8 x 23,7 x 1,7
Oplagsdato:
22 jun 2020
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