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The ROI of Thought Leadership

- Calculating the Value that Sets Organizations Apart
Af: Anthony Marshall, Cindy Anderson Engelsk Hardback

The ROI of Thought Leadership

- Calculating the Value that Sets Organizations Apart
Af: Anthony Marshall, Cindy Anderson Engelsk Hardback
Tjek vores konkurrenters priser
The power of corporate thought leadership, finally quantified through expansive rigorous empirical research The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart reveals the findings of rigorious research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives—half CEOs, half CFOs, CSCOs, CTOs and CIOs—to ask about their consumption of thought leadership content and the influence it has on their business purchase decisions and investments, as well as the use of generative AI in the production and consumption of thought leadership. The book also includes tools such as an “value calculator” that empowers every reader to assess the potential return for their specific organization. This book reveals the surprising findings of the research and answers questions, such as: How many people consume thought leadership and in what form?How many CEOs and executives say they have made a purchase decision?How much corporate spending is driven by thought leadership?How are organizations that produce thought leadership materials perceived and how are they rewarded? The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart is an essential read for all business leaders seeking to finally understand the true business value of thought leadership initiatives.
Tjek vores konkurrenters priser
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kr 278
Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser
The power of corporate thought leadership, finally quantified through expansive rigorous empirical research The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart reveals the findings of rigorious research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives—half CEOs, half CFOs, CSCOs, CTOs and CIOs—to ask about their consumption of thought leadership content and the influence it has on their business purchase decisions and investments, as well as the use of generative AI in the production and consumption of thought leadership. The book also includes tools such as an “value calculator” that empowers every reader to assess the potential return for their specific organization. This book reveals the surprising findings of the research and answers questions, such as: How many people consume thought leadership and in what form?How many CEOs and executives say they have made a purchase decision?How much corporate spending is driven by thought leadership?How are organizations that produce thought leadership materials perceived and how are they rewarded? The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart is an essential read for all business leaders seeking to finally understand the true business value of thought leadership initiatives.
Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9781394308910
Indbinding: Hardback
Udgave:
ISBN-10: 1394308914
Udg. Dato: 18 feb 2025
Længde: 25mm
Bredde: 160mm
Højde: 235mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 18 feb 2025
Forfatter(e) Anthony Marshall, Cindy Anderson


Kategori Erhvervsliv, virksomheder og ledelse


ISBN-13 9781394308910


Sprog Engelsk


Indbinding Hardback


Sider 240


Udgave


Længde 25mm


Bredde 160mm


Højde 235mm


Udg. Dato 18 feb 2025


Oplagsdato 18 feb 2025


Forlag John Wiley & Sons Inc

Kategori sammenhænge