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The Routledge Companion to Contemporary Brand Management
Engelsk
Bogcover for The Routledge Companion to Contemporary Brand Management af , 9781032242392
Specifikationer
Sprog:
Engelsk
Sider:
616
ISBN-13:
9781032242392
Indbinding:
Paperback
ISBN-10:
1032242396
Udg. Dato:
13 dec 2021
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
13 dec 2021

The Routledge Companion to Contemporary Brand Management

Engelsk
Paperback 2021
Format:

Bog beskrivelse

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.

Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges.

Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

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Specifikationer
Sprog:
Engelsk
Sider:
616
ISBN-13:
9781032242392
Indbinding:
Paperback
ISBN-10:
1032242396
Udg. Dato:
13 dec 2021
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
13 dec 2021
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