Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
The Routledge Companion to Financial Services Marketing
Engelsk
Bogcover for The Routledge Companion to Financial Services Marketing af , 9781032340210
Specifikationer
Sprog:
Engelsk
Sider:
608
ISBN-13:
9781032340210
Indbinding:
Paperback
ISBN-10:
1032340215
Kategori:
Udg. Dato:
13 jun 2022
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
13 jun 2022

The Routledge Companion to Financial Services Marketing

Engelsk
Paperback 2022
Format:

Bog beskrivelse

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services.

This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.

Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

... Vis mere

Forlags Vejl. pris
535,89 kr
Hos Booktok
449 kr
spar 16%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
608
ISBN-13:
9781032340210
Indbinding:
Paperback
ISBN-10:
1032340215
Kategori:
Udg. Dato:
13 jun 2022
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
13 jun 2022
Finder produkter...
Kategori sammenhænge