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The Routledge Companion to Marketing Research
Engelsk
Bogcover for The Routledge Companion to Marketing Research af , 9780367694319
Specifikationer
Sprog:
Engelsk
Sider:
612
ISBN-13:
9780367694319
Indbinding:
Paperback
ISBN-10:
036769431X
Udg. Dato:
9 jan 2023
Størrelse i cm:
17,5 x 24,6 x 3,9
Oplagsdato:
9 jan 2023

The Routledge Companion to Marketing Research

Engelsk
Paperback 2023
Format:

Bog beskrivelse

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.

Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as:

  • Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis
  • Big data
  • Neuroscientific techniques and physiological measures
  • Voice prints
  • Human–computer interaction
  • Emerging approaches such as shadowing, netnographies and ethnographies
  • Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.

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Specifikationer
Sprog:
Engelsk
Sider:
612
ISBN-13:
9780367694319
Indbinding:
Paperback
ISBN-10:
036769431X
Udg. Dato:
9 jan 2023
Størrelse i cm:
17,5 x 24,6 x 3,9
Oplagsdato:
9 jan 2023
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