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The Routledge Handbook of Nonprofit Communication
Engelsk
Bogcover for The Routledge Handbook of Nonprofit Communication af , 9780367772727
Specifikationer
Sprog:
Engelsk
Sider:
354
ISBN-13:
9780367772727
Indbinding:
Paperback
ISBN-10:
0367772728
Udg. Dato:
27 maj 2024
Størrelse i cm:
25,4 x 17,8
Oplagsdato:
27 maj 2024

The Routledge Handbook of Nonprofit Communication

Engelsk
Paperback 2024
Format:

Bog beskrivelse

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.

It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies.

The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

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Specifikationer
Sprog:
Engelsk
Sider:
354
ISBN-13:
9780367772727
Indbinding:
Paperback
ISBN-10:
0367772728
Udg. Dato:
27 maj 2024
Størrelse i cm:
25,4 x 17,8
Oplagsdato:
27 maj 2024
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