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The Scramble for the Teenage Dollar
- Creating the Youth Market in Mid-Century Canada
Engelsk
Bogcover for The Scramble for the Teenage Dollar af Katharine Rollwagen, 9780774869898
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780774869898
Indbinding:
Paperback
ISBN-10:
0774869895
Kategori:
Udg. Dato:
1 feb 2026
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
1 feb 2026
Forfatter(e):

The Scramble for the Teenage Dollar

- Creating the Youth Market in Mid-Century Canada
Engelsk
Paperback 2026
Format:

Bog beskrivelse
Co-ed, junior miss, grad, teenster. From the late 1930s to the 1950s, the teenager emerged as a distinct and ideal market segment. The Scramble for the Teenage Dollar explores how consumption became an integral part of being a teenager. This nascent consumer – always a white, middle-class, heterosexual high school student – had purchasing power that demanded recognition. At least, that was the image fashioned by Canadian advertisers and retailers, and especially the biggest department store of the time: Eaton's. Katharine Rollwagen dives into consumer magazines, Eaton's archives, and mail-order catalogues to discover how the commercialized Canadian teenager was created. Packed with insights about how retailers and advertisers attempted to shape the look, bodies, and behaviour of young Canadians, this is an intriguing look at the power of corporate actors to influence popular understandings of growing up. It also reveals the roots of the hyper-consumerism common among young people today.
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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780774869898
Indbinding:
Paperback
ISBN-10:
0774869895
Kategori:
Udg. Dato:
1 feb 2026
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
1 feb 2026
Forfatter(e):
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