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The Silver Market Phenomenon
- Marketing and Innovation in the Aging Society
Engelsk Paperback
The Silver Market Phenomenon
- Marketing and Innovation in the Aging Society
Engelsk Paperback

573 kr
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Om denne bog
The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "graying market" or "silver market", the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.
Product detaljer
Sprog:
Engelsk
Sider:
465
ISBN-13:
9783642446047
Indbinding:
Paperback
Udgave:
ISBN-10:
3642446043
Udg. Dato:
29 sep 2014
Længde:
30mm
Bredde:
237mm
Højde:
158mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
29 sep 2014
Forfatter(e):
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