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The Strategic Communication Imperative
- For Mid- and Long-Term Issues Management
Af: James Mahoney
Engelsk
Bogcover for The Strategic Communication Imperative af James Mahoney, 9781032011394
Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781032011394
Indbinding:
Paperback
ISBN-10:
1032011394
Kategori:
Udg. Dato:
31 dec 2021
Størrelse i cm:
24,8 x 23,6 x 2,4
Forlag:
Oplagsdato:
31 dec 2021
Forfatter(e):
Genre:

The Strategic Communication Imperative

- For Mid- and Long-Term Issues Management
Af: James Mahoney
Engelsk
Format:
Bog beskrivelse

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.

It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation’s ability to achieve its day-to-day business goals.

Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.

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Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781032011394
Indbinding:
Paperback
ISBN-10:
1032011394
Kategori:
Udg. Dato:
31 dec 2021
Størrelse i cm:
24,8 x 23,6 x 2,4
Forlag:
Oplagsdato:
31 dec 2021
Forfatter(e):
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