Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
The Tourism and Leisure Experience
- Consumer and Managerial Perspectives
Engelsk
Bogcover for The Tourism and Leisure Experience af , 9781845411480
Specifikationer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9781845411480
Indbinding:
Paperback
ISBN-10:
184541148X
Udg. Dato:
1 sep 2010
Størrelse i cm:
15,8 x 23,4 x 1,4
Serie:
Aspects of Tourism
Oplagsdato:
1 sep 2010

The Tourism and Leisure Experience

- Consumer and Managerial Perspectives
Engelsk
Paperback 2010
Format:

Bog beskrivelse

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.

... Vis mere

Hos Booktok
313 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9781845411480
Indbinding:
Paperback
ISBN-10:
184541148X
Udg. Dato:
1 sep 2010
Størrelse i cm:
15,8 x 23,4 x 1,4
Serie:
Aspects of Tourism
Oplagsdato:
1 sep 2010
Finder produkter...
Kategori sammenhænge