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The Umami Strategy
- Stand Out by Mixing Business with Experience Design
Af: Aga Szostek
Engelsk
Bogcover for The Umami Strategy af Aga Szostek, 9789063695798
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9789063695798
Indbinding:
Paperback
ISBN-10:
9063695799
Kategori:
Udg. Dato:
22 okt 2020
Størrelse i cm:
17,4 x 23,2 x 2,2
Forlag:
Oplagsdato:
22 okt 2020
Forfatter(e):
Genre:

The Umami Strategy

- Stand Out by Mixing Business with Experience Design
Af: Aga Szostek
Engelsk
Paperback 2020
Format:
Paperback
Bog beskrivelse

Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organisation to deliver your unique flavour. Szóstek describes this strategy as umami, which is the fifth category of taste (besides sweet, sour, salt and bitter), and gives an exceptional flavour to your food.

How do you build a powerful yet actionable strategy, and successfully implement it across your organisation? Many leaders, marketers and designers try to answer these questions. ''The Umami Strategy'' proposes a novel approach that will help you build and execute an experience strategy. The model used in the book allows you to (a) find out what stories your customers are telling today; (b) uncover motivators and demotivators that guide these stories; (c) envision the ideal future experience you want to deliver; (d) define the actionable measures that will ensure progress toward that vision; and (e) evaluate that progress through future customer stories.

Enjoyable, practical and full of hidden gems and tips, this book will help you get your organisation to align with building a unique market value through delivering memorable experiences to your customers. Because to be noticed, you need to stand out of the crowd.

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Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9789063695798
Indbinding:
Paperback
ISBN-10:
9063695799
Kategori:
Udg. Dato:
22 okt 2020
Størrelse i cm:
17,4 x 23,2 x 2,2
Forlag:
Oplagsdato:
22 okt 2020
Forfatter(e):
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