Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Store besparelser
Fri fragt over 499,-
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Erhvervsliv, virksomheder og ledelse
  3. Salg og marketing
The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You
Af: Pamela Slim
Engelsk Hardback
Se mere i:

The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You

Af: Pamela Slim
Engelsk Hardback
Hardback
191 kr
Tilføj til kurv
Sikker betaling
23 - 25 hverdage
Om denne bog
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view

Do you think you know your ideal customer?  Think again. Many businesses create an ideal consumer profile—aiming all their sales and marketing efforts towards this single type of person—and end up missing out on endless opportunities to sell their services or products.

Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.

Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.

The Widest Net shows how to:

  • Search outside your own lens/bias/routine/history to target ideal customers.
  • Attract the interest and attention of new leads by learning more about them authentically.
  • Develop products and services suited to these customers.
  • Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow.
  • Build and sustain loyalty and trust with new customers.
  • Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.














Vis mere
Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781264266791
Indbinding:
Hardback
Udgave:
ISBN-10:
1264266790
Kategori:
Udg. Dato:
15 dec 2021
Længde:
29mm
Bredde:
236mm
Højde:
164mm
Forlag:
McGraw-Hill Education
Oplagsdato:
15 dec 2021
Forfatter(e):
Oversætter:
Finder produkter...
Kategori sammenhænge