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The World Television Industry
- An Economic Analysis
Engelsk
Bogcover for The World Television Industry af Peter Dunnett, 9780415615204
Specifikationer
Sprog:
Engelsk
Sider:
246
ISBN-13:
9780415615204
Indbinding:
Paperback
ISBN-10:
0415615208
Udg. Dato:
16 apr 2012
Størrelse i cm:
13,7 x 21,5 x 2,1
Oplagsdato:
16 apr 2012
Forfatter(e):

The World Television Industry

- An Economic Analysis
Engelsk
Paperback 2012
Format:

Bog beskrivelse
First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a ''double'' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.
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Specifikationer
Sprog:
Engelsk
Sider:
246
ISBN-13:
9780415615204
Indbinding:
Paperback
ISBN-10:
0415615208
Udg. Dato:
16 apr 2012
Størrelse i cm:
13,7 x 21,5 x 2,1
Oplagsdato:
16 apr 2012
Forfatter(e):
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