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Tourism Service Experiences in Vietnam
Engelsk
Bogcover for Tourism Service Experiences in Vietnam af Thuy-Huong Truong, Brian King, 9781617280344
Specifikationer
Sprog:
Engelsk
Sider:
70
ISBN-13:
9781617280344
Indbinding:
Paperback
ISBN-10:
1617280348
Kategori:
Udg. Dato:
4 feb 2011
Størrelse i cm:
23,0 x 15,5 x 0,5
Oplagsdato:
4 feb 2011
Forfatter(e):

Tourism Service Experiences in Vietnam

Engelsk
Paperback 2011
Format:

Bog beskrivelse
The application of market segmentation techniques is long established in the tourism and hospitality literature. Various methods have been proposed for dividing market segments into homogeneous or distinct groupings with regard to socio-demographic, travel characteristic, psychographic, geographic and behavioural characteristics. In the present study, nationality (cultural differences) in combination with visitor demographics and travel characteristics were used to investigate the similarities and differences of international tourists from China and the USA with regards to their perception towards the Vietnamese service provider''s attributes and performances. The results have shown that there are more differences than similarities between the two samples in terms of cultural values and perceptions.
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Specifikationer
Sprog:
Engelsk
Sider:
70
ISBN-13:
9781617280344
Indbinding:
Paperback
ISBN-10:
1617280348
Kategori:
Udg. Dato:
4 feb 2011
Størrelse i cm:
23,0 x 15,5 x 0,5
Oplagsdato:
4 feb 2011
Forfatter(e):
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